Lets make
your own
treat
MADE HOW YOU
LIKE IT.
where freshness meets customization
Grams & Liters keeps it pure,
Effortless, real, and that’s for sure. No special tricks, just fruit we blend,
In every sip, the truth we send. Authenticity’s what we proudly make,
Fresh and simple for your taste to take!
OVERVIEW
Grams & Liters opened with one simple, slightly rebellious idea, ditch the juice-bar script and start fresh. Bright cut fruits lined up like a palette, jars of nuts and seeds winked from the counter, and customers stepped up to toss in whatever caught their eye.
Of course, handing that kind of power to just anyone? Risky business. One rogue kiwi can crash a whole flavor party if no one catches the sour twist before the blade spins. So the team mapped flavors, ran messy midnight taste-tests, and landed on color-coded tags that quietly say “earthy,” “zesty,” or “creamy” letting customers play, without wrecking the recipe.
CHALLENGE
Grams & Liters wasn’t built to play it safe. Instead of fixed menus and hidden blenders, they put customers in charge trays of cut fruit, crunchy add-ons, no curtain, no pretense. It was bold, a little chaotic, and totally alive.
But too much freedom can spoil a sip. One odd pairing, one reckless pour and suddenly, the “create your own” idea feels like a bad bet. That’s why the juicing crew trained hard: not just to blend, but to guide. Part flavor coach, part co-creator, they helped guests navigate the mix with soft cues  earthy, creamy, zesty  and real time feedback.
No gimmicks. Just glass counters, loud blenders, and the simple thrill of making your own treat.
No Additives,
No Essence.
Just Fruit in Every Sip
Context
A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Details
Time Frame:
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.
Challenge
Solution
These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.
- Strong branding can create a sense of community among users
- Effective product branding goes beyond functionality and connects with consumers on an emotional level
- Continuously monitor brand performance and customer perceptions